Our Fiduciary Responsibility

From our first meeting and throughout our relationship, you should always feel confident and comfortable with our partnership. Our fiduciary standard guides us to remove or clearly disclose any conflict of interest and lay the groundwork for a trusting long-term relationship. Our compensation is irrespective of whether you choose to custody a portion or all of your assets with us.

As investment advisors, we hold ourselves to the fiduciary standard. This refers to the guidelines for those financial professionals who advise in financial matters by prioritizing their clients’ needs above their own, without exception. It means we execute with reasonable and prudent professional judgment and strive to achieve cost-efficiency. It also means we refer to and work with other professionals in areas in which we are not experts.

In contrast, another financial professional could service his or her clients under the suitability standard which allows far greater flexibility with their recommendations. Generally, this refers to professionals who sell financial products reasonably consistent with a client’s goals and adversity toward risk. Typically, you will find this relationship with an advisor whose compensation is tied to transactions.

Our rules of conduct are consistent with the expectations set by the CFP Board. The CFP Board is “a non-profit organization acting in the public interest by fostering professional standards in personal financial planning through its setting and enforcement of the education, examination, experience, ethics and other requirements for CFP® certification.” For more information, click CFP Rules of Conduct.

We are happy and willing to talk openly about any concerns or questions you may have about our planning process, fiduciary responsibility, and rules of conduct.